MessagePlus: Designing an AI-powered support platform
Enterprise WhatsApp support platform. 0→1 product design for a WhatsApp-based support suite, built for non-technical agents. Design system, core product, and marketing site shipped in 2 months.
Role
Lead UX Designer
Industry
B2B,SaaS,CSOps
Customers
Auto24, Rexel, and more
MessagePlus bet on WhatsApp as the primary support channel, not email or chat widgets. I joined as the sole designer to take the product from zero to live in two months.
What I Built
Built the entire product from a blank canvas, interaction patterns, information architecture, component library, and visual language all defined from scratch. Designed AI-assisted routing that surfaces the right conversations to the right agents without manual triage. Created a real-time dashboard that makes queue state, agent load, and resolution rates readable at a glance. Shipped a scalable design system that kept the product coherent as features multiplied.
0-to-1 product design across web and agent interfaces
Scalable design system built for a fast-moving engineering team
AI-driven conversation routing and assignment flows
Real-time operational dashboards for support managers
Multi-agent collaboration workflows within a single conversation thread
Onboarding and configuration flows for enterprise admins
Outcome
The platform is live and actively used across Europe and the UAE. Enterprise customers including Rexel, Auto24, Camping-Car Park, and Thalazur rely on it daily for customer support operations at scale.
Akhil partnered with MessagePlus across product, website, and marketing design — building the core experience from scratch and supporting key business materials like pitch decks. He combines thoughtful design thinking with fast, reliable execution, consistently bringing clarity to complex problems. Easy to collaborate with, he asks the right questions, quickly understands business context, and delivers high-quality work even under tight deadlines.
